The Modern Web Workflow
From Authentic Vision to Rapid Launch: A visual summary of a successful, non-technical approach to web design.
Watch the Webinar ReplayMeet the Presenters
The Authenticity Mandate
Authenticity > Polish
In an age of AI and high-polish marketing, modern audiences crave genuine connection. The most effective strategy is to build a website that reflects the organization's true identity. Use real photos, tell real stories, and speak with a clear, honest voice.
This approach builds trust and attracts an audience with shared values, proving more effective than trying to appeal to everyone and ultimately connecting with no one.
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Total Pages Built
from scratch with no prior coding experience.
The Four-Phase Blueprint to Success
A disciplined, four-phase process ensures that the final product is built on a solid foundation of strategy and creativity, making the technical build the final, easiest step.
Thinking
Clarify identity & message with stakeholders.
Planning
Create sitemaps & a detailed page inventory.
Creative
Design visual mockups in Figma/Illustrator.
Building
Execute the plan in the website builder.
Planning by the Numbers
User Navigation: The "Two-Click Rule"
The site was structured to ensure users can find essential information with minimal effort. An effective site architecture is key to preventing user frustration and 'bounces'.
Development Contribution
While the agency provided initial page builds, the vast majority of the site was built in-house by a designer in just one month, demonstrating the power of modern tools.
Pro-Tips for an Efficient Workflow
Consistent Naming
Use a clean, consistent naming convention for all files and elements. It's critical for organization and future collaboration.
Use Visibility Controls
Familiarize yourself with device visibility settings to create custom, optimized experiences for mobile and desktop users.
Refresh to Preview
Keep the live page open in a browser tab. Make a change in the builder, then refresh the page to see your updates instantly.
Build in Stacks
Design pages in clean, stackable sections. This dramatically improves mobile responsiveness and avoids layout issues.
Plan Before Building
Measure twice, cut once. The most valuable work happens before you even open the website builder. Plan, strategize, and design first.
Involve More Voices
Post-launch, bring more team members into the content creation process. This creates a chorus of authentic voices for your organization.