Mission Works: Interactive Strategy Plan

Mission Works: Interactive Strategy Hub

An interactive dashboard for exploring our future vision and plan.

Executive Summary: The Future Vision

This section outlines the high-level vision for Mission Works. The goal is to move from a collection of separate ministries into a single, unified, and user-friendly digital platform. This "Amazon for missions" will provide a "plug and play, quick connect, and no compromise" process for connecting individuals ("goers") with our partners ("senders") to fulfill the Great Commission.

"Create an incredibly streamline easy process... that will function as a neutral 'Switzerland' or 'Amazon for missions'."

The Core Problem: A "Segmented" Present

This section details the primary obstacles our current structure creates. These are the critical issues we must solve to achieve our vision. Click or tap isn't needed, but the layout helps separate each concept for easy digestion.

Fragmentation

We run "three similar yet competing websites" (Mission Next, Mission Guide, Mission App). These services are "siloed" and "communicate poorly," leading to massive inefficiencies.

Data Segmentation

Databases are separate, with only an 8% partner overlap. This prevents us from leveraging our true scale and weakens our value proposition to partners who can't see our total candidate pool.

Poor User Experience (UX)

Our platforms are "not intuitive." Users are forced to complete long applications before seeing any value, which was described as "asking for marriage at the doorbell."

No Conversion Tracking

We are "flying blind." We have no system to track if an inquiry actually converts into a "goer." We cannot prove our effectiveness or iterate based on success data.

The Solution: "One Platform" Consolidation

This section outlines the high-level plan to solve our core problems. The strategy is to consolidate our fragmented services into a single, scalable platform with a unified brand and database.

A New, Unified Brand

The core matching services (Next, Guide, App) will be merged into a single new product, provisionally named "Mission Explore" or "Mission Hub." This will be marketed as the "new bigger and better" unified service.

One Central Database

All user data, partner profiles, and job opportunities will live in one consolidated CRM. This day one action will immediately create a more valuable and scalable asset.

A "Flipped Funnel" Approach

The platform won't just narrow down the masses. It will also "flip the funnel" to connect a single, qualified individual to a wide community of opportunities and partners.

Future Platform: Key Features & Philosophy

This is how we will build the new solution. The platform's success depends on a radical shift in philosophy and user experience. Explore the key features below.

"Swipe-Right" UX

Move away from the "eHarmony" model (long forms, long waits) to a modern, "Tinder-like" model. It will be real-time, self-guided, and self-filtered so users see instant value.

Incentivized Personalization

Instead of forcing a long application, we will incentivize users to provide more info. (e.g., "Complete your profile to unlock 90% match accuracy!").

Automation & Nurturing

Automate redundant processes. Notify goers of new matching jobs. Remind senders to update old listings. This scales the human touch.

"No Compromise" Credibility

Remain a trusted, neutral "Switzerland." Partners will be vetted against standards (like the "seven standards"), earning a "blue check" of approval that builds trust.

Closed-Loop Analytics

The system must track users from initial inquiry to final conversion (i.e., they actually went). This is our key metric for success and ROI.

Centralized Coaching Program

Automate matching to free up personnel for high-value, personal engagement. This scalable volunteer-based coaching program will be the "human engine" of the platform.

Strategic Impact: Why This Matters

This section explains why this consolidation is so critical. It's not just a technical update; it's a fundamental pivot to address a "significant cultural shift in the world of missions" and position Mission Works as the indispensable solution for a new era.

Conceptual: Market Shift & Opportunity

This conceptual chart visualizes the "declining market" of legacy organizations and the "indispensable solution" our new, nimble platform can become.

A Sustainable Business Model

A single platform allows for a single, streamlined pricing model. Integrating services like Mission Linked (for donations) will create new revenue streams and reduce donor dependency.

True Global Reach

A single, modern tech stack makes it far easier to add global-centric features like multi-language support (e.g., Arabic) and foreign currency processing, fulfilling the "from anywhere to anywhere" vision.

Day Two Agenda: Key Decisions & Planning

This section outlines the critical topics for our next planning session. Based on the strategy defined, Day Two will focus on implementation, planning, and making the key decisions needed to move forward.

  • Brand Finalization: Make a final decision between "Mission Explore" and "Mission Hub" and define the core marketing message.
  • Platform MVP Definition: Define the "Minimum Viable Product" for launch (e.g., new application, self-guided search, partner dashboard).
  • Business Model & Pricing: Outline the new, consolidated pricing model for partners, including service packages (listings, database access, "blue check").
  • Coaching Program Framework: Detail the plan for building the volunteer coaching program (recruitment, training, tech, defining tracks).
  • Data Migration Plan: Outline the technical strategy for migrating and merging the fragmented databases into the new central CRM.
  • Marketing & Rollout: Finalize the communication plan for existing partners and users to ensure buy-in and a smooth transition.