MISSION WORKS
DIGITAL CONSOLIDATION STRATEGY
Mobilizing More People for Missions Through a Unified Platform.
The Core Challenge: System-Wide Fragmentation
The single biggest obstacle is a fragmented digital ecosystem. This creates a confusing and ineffective experience for both "Goers" (individuals) and "Senders" (organizations).
Organizational Continuity
Only 8% of partner organizations have continuity across Mission Works' internal systems, leading to lost data, missed opportunities, and critical gaps in tracking.
Current Fragmented State
Mission Guide, Next, App
Neon, HubSpot
Constant Contact, WordPress, etc.
9+ Systems & 6+ Brands
Identified Key Weaknesses
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Fragmented Systems: Competing internal websites (Mission Guide, Next, App) cause confusion.
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Data Segmentation: Databases (Neon, HubSpot) are siloed, preventing a holistic view of users.
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Insufficient Tracking: Total lack of conversion tracking from inquiry to applicant.
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Dated Branding: Digital presence is perceived as unattractive, overwhelming, and fragmented.
The Solution: A Unified Site Stacker Platform
Consolidate all 9+ systems and 6-7 brands into a single, robust CRM and website built on the Site Stacker platform. This requires a "massive paradigm shift" to a singular "Mission Works" brand.
Future Unified State
1 System. 1 Brand. 1 Database.
(Marketing, "Felt Need")
(Operations, SSO)
"Out of the Box" Platform Value
An estimated 80-90% of the project's required functionality can be achieved with the existing Site Stacker framework, representing massive cost and time savings.
Key User Roles
1. Goers (Candidates)
Individuals exploring missions. The goal is mobilization through an easy-to-navigate process.
2. Senders (Partners)
The primary clientele. Organizations seeking to fill roles and find qualified candidates.
3. Donors
Financial supporters who will interact with a simplified front-facing "Give" pathway.
4. Coaches
The "human engine" of the platform. Staff/volunteers providing guidance and pre-vetting.
Enhanced User Experience (UX) Strategy
The new platform fundamentally changes user interaction, focusing on immediate value and intelligent automation.
The Old Way: Rigid Funnel
Users must apply before seeing any opportunities.
High barrier to entry leads to high user drop-off.
The New Way: Flipped Funnel
Users immediately browse all opportunities.
Users are motivated to complete a profile.
"90% Match Accuracy"
For Senders: Efficiency
- Better Matching: Supplement algorithm with advanced filters & saved views.
- Automation: Receive automated match notifications, eliminating manual searches.
- Closed-Loop Analytics: Finally track users from initial inquiry to conversion.
For Coaches: Empowerment
- Task Automation: Free up personnel from redundant tasks to focus on high-value engagement.
- Coach Portal: A dedicated portal for coaches to manage availability and profiles.
Project Phase One Timeline
A 10-12 month project broken into a multi-phase plan to deliver core value first and de-risk complex integrations.
Execution Plan (10-12 Months)
Phase One: MVP
Core data consolidation of all 9+ databases (Neon, HubSpot, etc.) into the single Site Stacker CRM. Integrates Mission Next, Guide, App, and Excellence. Includes Mission Connection (lead-gen).
Phase Two: Fundraising
"Grafts in" Mission Link's functionality. Delayed due to technical complexity of the "many-to-one processor account" structure for peer-to-peer fundraising, allowing Phase 1 to launch sooner.
Phase Three: Global
Future phase to focus on scalability, including multi-language support, different currencies, and full GDPR compliance for global expansion.
New Sender Pricing Model
A new scalable, tiered model replaces inconsistent subscriptions. This model aligns cost with value, unlocking greater efficiency at higher tiers.
Tier 1: Standard
- Core Unified Dashboard
- Unlimited Listings
- Basic Automated Matching
Tier 2: Professional
- All Tier 1 Features
- Advanced Filtering & Saved Views
- Full Mission Excellence Access
- Actionable Analytics
- (Impressions & Inquiries)
Tier 3: Enterprise
- All Tier 2 Features
- Coaching Program Integration
- High-Value Pre-Vetting
- Event Discounts
The Return on Investment (ROI)
This strategic investment is the most financially prudent path, providing massive cost avoidance, operational consolidation, and new revenue opportunities.
Cost Avoidance: Custom vs. Platform
The project cost range in Site Stacker avoids a "seven-figure" custom build by using the 80-90% "out-of-the-box" platform.
Increased Revenue Conversion
Site Stacker's 81% checkout conversion rate (vs. 18% average) can significantly increase revenue from day one.
Key Value Drivers
From integrating Mission Connection (lead-gen) in Phase One.
Leveraging the 80-90% "out-of-the-box" platform saves time & money.
Creates a valuable, scalable asset for "unthinkable" reporting.
Automation frees up personnel for high-value relational coaching.