Don’t just ask for money by placing a big red DONATE button on your site. This is uninspiring at best and borderline offensive at worst. Your website is an excellent canvas to tell your story with highly engaging interactive media. In the TV business we used to say, “Site, Sound and Motion CREATES an EMOTION.” So, get creative. Use video and dynamic infographics to tell your story. Explain the context around what you are raising money for. Tell your donors about the region, the history of your ministry there, the work that has been accomplished, the personal background of the workers on the ground and the importance of the initiative you are taking on. Taking time to present the financial goals of your organization with engaging media and full context will pay immediate dividends.
These steps are simple, and quite easy to follow. Most organizations can do at least half of these things immediately, and if you can, you should. Your return will be seen right away. But, in many cases organizations are constrained by a lack of proper technology. That’s where Site Stacker comes in. WMTEK works hard to implement these proven strategies on top of Site Stacker for all of our clients, and every client has seen exceptional year-over-year increases in online giving without a single exception. If we can help you, please fill out our contact form. We would love to share these best practices and help you take your online giving to the next level.